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    Raymond B. Lee

    Senior Marketing Executive at Hertz


    A marketing expert who believes that marketing is all about story-telling. With an experience of over 10+ years, my marketing technique lies in building a long-term relationship with clients and customers. I have been effectively and successfully involved in brand building, strategizing marketing programs, and increasing sales and company growth.  I am highly resolute, enthusiastic, successful with exposure to diversified multinational environments. I work with a focus on creating effective solutions in challenging environments alongside demonstrating a strong understanding of operations in the US through exceptional research skills.

    Specialties: Brand Building and Analytics, Strategic Planning, Sales Management, Brand Management, Product Development, Business Planning, Digital Marketing, SEO.



    Senior Marketing Executive
    October 2016-Present

    • Responsible for obtaining market research such as current trends and the desires of the customer.
    • Creating a target audience and planning campaigns and promotions around them. Training and using the marketing department consisting of 7 employees to conduct surveys, plan market strategies, and implement them.
    • Organizing appropriate teams to perform each duty and then oversee their progress to ensure everything is running smoothly.
    • Coordinating with other departments to work together.
    • Ensuring brand development and analyzing campaign results and modifying if necessary.
    • Managing the customer communication cycle and working with all touchpoints. 
    • Ensuring a smooth flow of communication between customers, clients, and the company.
    • Involved in planning digital marketing strategies.
    • Implementing digital marketing strategies
    • Overseeing the execution of brands and branded materials
    • Overseeing all guidelines are met.
    • Developing the marketing department’s objectives and motivating the team towards its completion.
    • Create content for corporate marketing. 
    • Assist with press releases and conferences.
    • Internal reporting and other duties as assigned

    Brand and Communication Senior Manager
    Samsung Electronics
    October 2013-October 2016

    • Had complete responsibility for the yearly sales and marketing strategy for the product assigned.
    • Developed marketing plans based on market research conducted.
    • Planning out digital marketing strategies.
    • Calculating ROI after every marketing campaign.
    • Set objectives for Product Managers for the marketing mix and product placement.
    • Work with the executive team to confirm strategies and implementing them.
    • Drive the right marketing mix (pricing, promotion, channel placement) to ensure Samsung’s business meets its sales and financial objectives.
    • Assist with corporate marketing.

    Marketing and Sales Director
    Victory Energy Operations LLC
    June 2010-October 2013

    • Strategic planning of digital marketing.
    • Market sentiment analysis and reporting to the management
    • Resolving customer complaints, and developing solutions
    • Designing promotional programs and developing PR campaigns
    • Built a highly efficient team of marketing professionals and creating a network of strategies.

    Marketing And Public Relations Assistant
    June 2009 – June 2010

    • Assisted in the marketing plans of fashion weeks.
    • Coordinating press release.
    • Daily communication with media
    • Planning and integrating digital marketing objectives and plans.


    University of St Thomas
    MBA – Marketing Management

    Cornell University
    Bachelors in Business Administration

    Licenses and Certifications

    Duct Tape Marketing Certified Consultant
    Issuing authority: Duct Tape Marketing
    Issued August 2018
    Credential ID CREDLY-1027390291

    InBound Certification
    Issued August 2019 – Expires August 2020