Raymond B. Lee

Senior Marketing Executive at Hertz


A marketing expert who believes that marketing is all about story-telling. With an experience of over 10+ years, my marketing technique lies in building a long-term relationship with clients and customers. I have been effectively and successfully involved in brand building, strategizing marketing programs, and increasing sales and company growth.  I am highly resolute, enthusiastic, successful with exposure to diversified multinational environments. I work with a focus on creating effective solutions in challenging environments alongside demonstrating a strong understanding of operations in the US through exceptional research skills.

Specialties: Brand Building and Analytics, Strategic Planning, Sales Management, Brand Management, Product Development, Business Planning, Digital Marketing, SEO.



Senior Marketing Executive
October 2016-Present

  • Responsible for obtaining market research such as current trends and the desires of the customer.
  • Creating a target audience and planning campaigns and promotions around them. Training and using the marketing department consisting of 7 employees to conduct surveys, plan market strategies, and implement them.
  • Organizing appropriate teams to perform each duty and then oversee their progress to ensure everything is running smoothly.
  • Coordinating with other departments to work together.
  • Ensuring brand development and analyzing campaign results and modifying if necessary.
  • Managing the customer communication cycle and working with all touchpoints. 
  • Ensuring a smooth flow of communication between customers, clients, and the company.
  • Involved in planning digital marketing strategies.
  • Implementing digital marketing strategies
  • Overseeing the execution of brands and branded materials
  • Overseeing all guidelines are met.
  • Developing the marketing department’s objectives and motivating the team towards its completion.
  • Create content for corporate marketing. 
  • Assist with press releases and conferences.
  • Internal reporting and other duties as assigned

Brand and Communication Senior Manager
Samsung Electronics
October 2013-October 2016

  • Had complete responsibility for the yearly sales and marketing strategy for the product assigned.
  • Developed marketing plans based on market research conducted.
  • Planning out digital marketing strategies.
  • Calculating ROI after every marketing campaign.
  • Set objectives for Product Managers for the marketing mix and product placement.
  • Work with the executive team to confirm strategies and implementing them.
  • Drive the right marketing mix (pricing, promotion, channel placement) to ensure Samsung’s business meets its sales and financial objectives.
  • Assist with corporate marketing.

Marketing and Sales Director
Victory Energy Operations LLC
June 2010-October 2013

  • Strategic planning of digital marketing.
  • Market sentiment analysis and reporting to the management
  • Resolving customer complaints, and developing solutions
  • Designing promotional programs and developing PR campaigns
  • Built a highly efficient team of marketing professionals and creating a network of strategies.

Marketing And Public Relations Assistant
June 2009 – June 2010

  • Assisted in the marketing plans of fashion weeks.
  • Coordinating press release.
  • Daily communication with media
  • Planning and integrating digital marketing objectives and plans.


University of St Thomas
MBA – Marketing Management

Cornell University
Bachelors in Business Administration

Licenses and Certifications

Duct Tape Marketing Certified Consultant
Issuing authority: Duct Tape Marketing
Issued August 2018
Credential ID CREDLY-1027390291

InBound Certification
Issued August 2019 – Expires August 2020