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    RAYMOND B. LEE

    FLORIDA, USA
    RLEE@MYMAIL.COM

    Profile Summary

     

    A marketing expert who believes that marketing is all about story-telling. With an experience of over 10+ years, my marketing technique lies in building a long-term relationship with clients and customers. I have been effectively and successfully involved in brand building, strategizing marketing programs, and increasing sales and company growth. I am highly resolute, enthusiastic, successful with exposure to diversified multinational environments. I work with a focus on creating effective solutions challenging environments alongside demonstrating a strong understanding of operations in the US through exceptional research skills.

    I believe in building life-long relationships with customers and the brand to make it a success.

     

    Professional Experience
    HEINZ FOODS
    Senior Marketing ExecutiveOctober 2016-present
    • Responsible for obtaining market research such as current trends and the desires of the customer.
    • Creating a target audience and planning campaigns and promotions around them. Training and using the marketing department consisting of 7 employees to conduct surveys, plan market strategies, and implement them.
    • Organizing appropriate teams to perform each duty and then oversee their progress to ensure everything is running smoothly.
    • Coordinating with other departments to work together.
    • Ensuring brand development and analyzing campaign results and modifying if necessary.
    • Managing the customer communication cycle and working with all touchpoints.
    • Ensuring a smooth flow of communication between customers, clients, and the company.
    • Involved in planning digital marketing strategies.
    • Implementing digital marketing strategies
    • Overseeing the execution of brands and branded materials
    • Overseeing all guidelines are met.
    • Developing the marketing department’s objectives and motivating the team towards its completion.
    • Create content for corporate marketing. 
    • Assist with press releases and conferences.
    • Internal reporting and other duties.
    Samsung Electronics
    Brand and Communication Senior ManagerOctober 2013-October 2016
    • The complete responsibility of the yearly sales and marketing strategy for the product assigned.
    • Developed marketing plans based on market research conducted.
    • Planning out digital marketing strategies.
    • Calculating ROI after every marketing campaign.
    • Set objectives for Product Managers for the marketing mix and product placement.
    • Work with the executive team to confirm strategies and implementing them.
    • Drive the right marketing mix (pricing, promotion, channel placement) to ensure Samsung’s business meets its sales and financial objectives.
    • Assist with corporate marketing.
    Victory Energy Operations LLC
    Marketing and Sales DirectorJune 2010-October 2013

     

    • Strategic planning of digital marketing.
    • Market sentiment analysis and reporting to the management
    • Resolving customer complaints, and developing solutions
    • Designing promotional programs and developing PR campaigns
    • Built a highly efficient team of marketing professionals and creating a network of strategies.
    BPCM
    Marketing And Public Relations AssistantJune 2009-June 2010

     

    • Assisted in the marketing plans of New York Fashion Weeks.
    • Coordinating press release.
    • Daily communication with media
    • Planning and integrating digital marketing objectives and plans.

     

    Education

     

    University of St Thomas
    MBA – Marketing Management
    2006-2009

    Cornell University
    Bachelors in Business Administration
    2003-2006

    Duct Tape Marketing Certified Consultant
    Issuing authority: Duct Tape Marketing
    Issued August 2018

    Credential ID CREDLY-1027390291

    InBound Certification
    Hubspot
    Issued August 2019 – Expires August 2020

     

    Skills

     

    • Exceptional written and oral communication in the English language.
    • Expert in using all operating systems.
    • Great interpersonal and communication skills.
    • Expansive networking skills.
    • Proficient in Word, Excel, and PowerPoint
    • Dynamic and results-oriented.
    • Open to challenges and taking a logical and calculative approach towards them.

     

    Personal Information

     

    FULL NAME: RAYMOND B. LEE

    FATHER’S NAME: BERNARD LEE

    DATE OF BIRTH: JANUARY 9, 1984

    NATIONALITY: AMERICAN

    LANGUAGES: ENGLISH, SPANISH

    MARITAL STATUS: MARRIED

    CURRENT CITY: FLORIDA

     

    References

     

    SHALL BE FURNISHED UPON REQUEST