THE APP BATTLE, BIGGEST HIRE, COMPETITION, AND MUSIC RIVALRY
The BIGGEST HIRE, Tiktok has been one of the fastest-growing applications in recent memory in the music industry. It’s also one of the few popular apps proven in China as well as abroad. The app was downloaded more than 663 million times in 2018 alone after its launching in September 2017.
THE HYPE OVER TIKTOK:
TikTok is the next Snapchat or Instagram if you believe the hype. The app has about 80 million subscribers in the U.S. and about 795 million globally, according to Variety. In the U.S., TikTok has seen a huge increase in generating views and downloads, most likely because Jimmy Fallon has become a fan.
Fallon launched the # tumbleweedchallenge on “The Tonight Show” in November, asking fans to behave as tumbleweed and upload the video to TIkTok. It was the biggest jump in the company’s dedication. The competition produced over 8,000 entries with 10.4 million viewings. The hype of downloads and the audience made Tiktok the 9th largest social media platform worldwide.
TIKTOK, BEATING THE DOMINANCE OF OTHER SOCIAL APPS – THE MUSIC RIVALRY:
Contrasted with other social apps TikTok’s culture is distinctly tangible. The application makes it easy for users to communicate, make kinships, and interact with others. Everything new happens every week that enables virality and enhances success capacity and popularity. Creators established this atmosphere to support the growth of followers and left Instagram for Tik Tok.
TikTok’s figures are amazing, not only because TikTok is a young company, but because they exempt Android retailers from third-party stores in China, which means the genuine download tally is a lot higher. TikTok, called Douyin in China, is a phenomenon in the state where both Facebook and Instagram are restricted.
CREATORS AND INFLUENCERS ARE FLOCKING TO TIK TOK:
Tik Tok does a lot when it comes to advertising, promotion “and supporting creators in their endeavors on the platform. Instagrammers are beginning to come on the ground that they understand that activity is insane. One can build a huge crowd in case you’re skilled and talented. In comparison to predecessors in the short video industry that only picked material and content, TikTok has launched several features that make content easier to create (Bhattacharya, 2019).
TikTok is making waves in the social application space. With an explosion of development and growth factor, TikTok is expected to maintain its steep upward trend.
RESSO – A NEW MUSIC RIVALRY FOR INDIA AND INDONESIA BY BYTEDANCE:
Bytedance, the world’s most valuable startup is working on a new music rivalry for India and Indonesia. Called Resso, the new application is currently accessible in India and Indonesia, two of Asia’s most crowded nations and places as of now acutely acquainted with TikTok. ByteDance, the world’s most significant startup, has been quietly building up the application to counter the likes of Spotify and Apple Music in nations where paid music services still can’t seem to gather huge crowds. The problem for all three Resso, Spotify and Apple Music firms is how a price-sensitive user base with low relative wages can be monetized.
THE POLITICAL RESTRICTIONS AND PLANNING TO UP TIKTOK PRESENCE:
For the upcoming elections Political agencies, activists, and strategists are planning to show their support and ramp up their presence on Tiktok due to its meteoric rise in Indian markets. Although Bytedance-owned TikTok has said that it would not permit political advertisements on the app because the experience is not compatible. Digital agencies and advertisers are trying to come up with ways to promote the right political content on the site without clashing with the app’s terms.
“We are considering TikTok very seriously for elections. It has emerged as an addictive platform for the youth. As an organization, we will try to leverage it in a way that will not seem political,” said Naresh Arora, director of DesignBoxed, which managed campaigns for Congress in the recent Haryana Assembly elections and also handled its social media campaign in the general elections (Chaturvedi, 2019).
BRANDS ARE CREATING THEIR OWN CHALLENGES ON TIKTOK:
While TikTok is simply begun to get seen by brands in the US, many well-known brands and companies are already starting to explore and experiment with their promotion on the app in various countries. Most of these campaigns take advantage of the “challenge” aspect of TikTok by making their own competitions and even allowing and providing users to engage with new music clips that might attract some of the fans.
For example, McDonald’s worked directly with TikTok in Malaysia, to create a challenge called the # BigMacTikTok Challenge. To join, users must dance to one of many #BigMacTikTok music clips that have been posted to the site. Users were also required to submit their entry via the official mobile app of McDonald after making the clip.