Top 10 Amazing Press Release Examples You Should Know About

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Know About Different Types of Press and News Release Examples in Detail

Being a business owner, you would always like to solidify your interaction with the media. It is a very important task for businesses and they must need to pay attention towards it. A proper interaction with media allows them to build a professional repute. That is why most of these businesses look towards different press release examples to interact properly with media.

Using a news release example, a business can let the media know about its latest updates and products introduced in the market. The writing style of press release is quite different from the other documents. It is not written in a conventional manner. Instead, it is crafted using a precised tone and structure.

Today, all the media and PR related companies use press releases to announce their company related updates. It has become a professional document to detail important stuff about the company. Some business also take help from specialized press release services to curate professional looking write-ups. If you are also looking to know how to write the best press release to attract the desired media attention, the examples given below would be a perfect guide for you. Let’s begin.

What is a Press Release? Understanding the Cornerstone of PR Writing

Before writing a press release, it is important for you to understand its format and usage. Press releases are generally written to describe any latest development or updates about the company. You can also understand it as a copywriting example that it purely intended for press. It provides to the point information about any company, allowing businesses to keep the market updated.

Generally, press releases are short due to writing exact updates of certain events. For instance, if a company has joined hands with any other organization, a press release can be written to detail its information. This write-up will include important stuff about this corporate development. It will define the key points of this collaboration and how it will bring growth for both companies. Thus, it is considered a part of public relations today.

Similarly, you can write press releases for different types of business related updates. It will provide a simplified form of information meant to educate audience about that event. This also shows the professional approach of a company and its way of communicating in the market.

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What Are the Various Types of Press Release Examples?

As we discussed earlier, press releases serve as official announcements from organizations, delivering newsworthy information to journalists and the public. However, “newsworthy” takes many forms, and thus, press releases are tailored to specific purposes and the nature of the information being conveyed.

Here, we will explore the various common types of press releases, to see what you can create for your business.

General News And Public Announcements

General news and public announcement press releases cover a broad spectrum of newsworthy information that doesn’t necessarily fall into a specific category. This could include company milestones, significant achievements, policy changes, or general updates that the organization wants to share with the public.

Event Announcements

Event announcement press releases are specifically designed to generate media coverage and public awareness for upcoming events. This could range from conferences and workshops to product demonstrations, fundraising galas, or community festivals hosted or sponsored by the organization.

Crisis Statements

Crisis statement press releases are issued in response to negative events or situations that could potentially harm an organization’s reputation. This might include accidents, product recalls, legal issues, or public relations controversies. The primary goal of a crisis statement is to control the narrative, communicate the organization’s position, and demonstrate responsibility and a plan for resolution.

Charity Announcements

Charity announcement press releases aim to raise awareness and support for charitable causes or initiatives undertaken by an organization. This could include fundraising campaigns, volunteer drives, partnerships with non-profit organizations, or the launch of a new charitable program.

Embargoed Statement

An embargoed statement is a press release that is provided to journalists in advance of a specific release date and time. The key condition of an embargo is that the information contained within the release cannot be published or broadcast until the agreed-upon time. This allows journalists to prepare their stories in advance while ensuring a coordinated and controlled release of information.

New Hire Announcement

New hire announcement press releases are used to publicize the appointment of key personnel within an organization, particularly executive-level hires or individuals in prominent roles. This serves to inform the industry, potential partners, and the public about the strengthening of the organization’s leadership and expertise.

Product Launch Announcement

Product launch announcement press releases are designed to generate excitement and media coverage for the introduction of a new product or service. The goal is to inform the target audience about the key features, benefits, and availability of the new offering, ultimately driving sales and adoption.

Awards Statements

Award statement press releases are issued to announce that an organization or one of its individuals has received a significant award or recognition. This serves to enhance the organization’s credibility, build positive brand perception, and acknowledge the achievements of its team members.

Merger, Acquisitions, and Partnerships Announcements

Merger, acquisition, and partnership announcement press releases communicate significant strategic business transactions. This could involve two companies combining, one company acquiring another, or the formation of a collaborative partnership between organizations. The goal is to inform stakeholders, including investors, employees, and the public, about the details and anticipated benefits of the agreement.

How to Write An Impactful Press Release Example?

Many people looking for how to become a copywriter do so by starting with a press release writing skill. As a copywriter, you would find press release writing a bit different from others. That is because PR writing often requires complete professional tone that can showcases your brand values, while copywriting is more geared towards attracting users with memorable content.

Here are some important points that you need to remember while writing a press release for any company.

Add a Catchy Headline/Title

First up, you need to make sure that your headline on your news release example is catchy. This requires you to completely research the market and know what headlines other writers are using. Always remember that these headings provide a first glimpse into your press release. That is the main reason why you need to write them smartly.

Location/Identification of the Source

Next, you need to add the source of news. As an organization, this is a must thing and should not be forgotten at any point, as it lends authenticity to your press release. This hallmark of the best press release example also defines that an update is coming from an organization with a strong or relevant reputation in the market.

Focus on the Lead Story Descriptor

Now, you have to define the lead story in a one-liner sentence. This is an important part of creating good press release examples as it requires strong words and professional content tone. It will define your overall event in one line, perfectly in a compact manner.

Keep Your Body Text On-Point

This is the part where all of your event information will be added. You will need to write this body part with exact updates and facts. Keep it short and to the point, rather than rambling like an article or blog, while ensuring that the important points are highlighted effectively.

Top 10 Press Release Examples to Learn From

It is always advised to learn the art of PR writing by looking at the relevant examples. And the same goes for the case of press release writing. If you don’t have much idea about its content structure, try to learn from different press release examples given on the web.

These sources are pretty good in terms of letting you know about its tone and style. It allows you to know how to write a press release with a perfect brand voice. Here are some of the best press release examples that will help you to learn its perfect style of writing.

Hobby Lobby Press Releases

Hobby Lobby is a famous retail store located in Oklahoma City. In an announcement a few years back, the brand announced that the company was taking a huge stride in increasing the wages of employees. This news flew like a breath of fresh air among the workers and all of them appreciated this effort. According to this example of press release, Hobby Lobby has increase the minimum wage to $17 per hour for every worker.

This particular news came at the time when the state was debating on the issue of minimum wages. It allowed the company to get market attention, showing how the owners also care for the daily workers.

Heinz’s Best Press Release Example

Heinz is quite a renowned food chain company, having its branches in multiple US cities. Recently, the company again came into the headlines due to its catchy take on a press release. It stated that the company is looking for a first-ever “Head Burger Artist” who can examine the taste of its burgers.

Now, granted, this technique is very unique, as well as funny. However, it is to be noted that all of it was written for a purpose i.e. catching attention. This type of great press release examples often work quite well for the brands, as it did in this case and Heinz’s marketing campaign earned a lot of profit. It shows why using a catchy tagline in a press release can be beneficial for any company, in all types of industries.

Zoom Press Release Examples

We all know how popular Zoom had become in the post-COVID world. Even today, it is one of the topmost online videoconferencing tool, allowing multiple participants to connect with one another.

In its early days, Zoom came into the limelight due to its failing cybersecurity measures. Many people complained that the security protocol of Zoom were weak.

Addressing these claims, Zoom solidified its security measures and announced this development through a strong news release example. It highlighted the latest protocols Zoom had applied into its online connections allowing people to feel more secure. 

DonateLife America’s Great Press Release Examples

DonateLife America is a top charity organization in United States. Over the years, it has worked tirelessly to work for the wellbeing of poor people. Recently, it came up with a press release example written exclusively for the journalists. This write-up explained how DonateLife America is contributing on different social issues. It gave journalists a good idea about the recent approach of the organization and how they should market it.

Happsy

Happsy is quickly becoming a renowned mattress manufacturing company in the US. It launched its products in the market a couple years back, and has quickly gained attraction from the customers. The company precisely used a stunning example of a press release to announce its arrival in the market. They took note from some of the related press release examples to write this one.

It included a strong introduction of the company, as well as its aim to provide sleeping perfection to everyone. This worked pretty well as it gave them a good recognition in the market.

Tesla Press Release Examples

We all know how quick Tesla is gaining dominance in the global automobile world. The vision of Elon Musk precisely makes Tesla one of its kind company in the market. Besides the spectacular cars, their branding also works well in getting a quick recognition in the market.

All the good press releases examples of Tesla always turn heads of the news outlets. Their stunning style of writing and explaining things in detail gives them an edge over others. Recently, they came up with a strong press release defusing the false lies of “unintended accelerations” in their cars. It showed a strong brand voice, giving its customers trustable facts about the Tesla cars.  

Gojo’s Impactful News Release Example

Gojo is a highly reputed healthcare organization working from last many years. It offers great pharmacy products crafted with quality and perfection. The PR department of the organization is quite well versed in writing press releases that quickly explains the who, what and why of the news story.

A few years ago during COVID, they announced the donation of 65000 bottles of hand sanitizers to the local hospitals through the best press release example. It explained why the organization is donating such big amount of hand sanitizers to the hospitals during the current pandemic. This gave them a lot of praise from the people and a boost of reputation in the market.

eBay Press Release Examples for New Hire

eBay is one of the top ecommerce giants in the world. It has got a strong footprint in almost every region of the US, making it a premier online store to buy different kinds of stuff. Besides great products stock, the company also believes in the pillars of strong branding. That is why they always utilize press releases to keep the users updated about the latest happenings in the company.

When eBay hired Jamie Iannone back in 2020, it brought out a great press release example detailing about his excellence in the field. This gave users a great idea how eBay recruits people according to their past performances. It also showcased how eBay want to promote its top performers in the market, so that their overall company branding can become better.

Atlas Oil PR News Release Examples

Sometimes, it is also important to cheer up for your company’s success in the market. This should not only be done by running social media posts. But, should also be marketed through professional means of writing a press release.

Atlas Oil did the same when it was awarded “Top Workplace” by Detroit Free Press. The news release example mentioned how employee feedback helped them to get this award and stand apart from others. This demonstrated why Atlas Oil is a top choice of people, beating out all others in Detroit.

Story Land’s Press Release Example for Event

Story Land is a popular amusement park in New Hamsphire, known because of its fascinating rides. When the park announced its reopening through a great example of press release, it quickly got everyone’s attention. The tone of the release was very exciting, giving everyone a great thrill to come back to the park with their children.

Frequently Asked Questions (FAQs)

Final Words

That concludes our topic in which we have discussed about the basics and importance of writing great press release examples. It is a great type of PR writing that can let the audience know about the latest company updates. The blog has also listed different types of PR news release examples with which you can learn its art of writing. This will give you a great advantage to write great press releases examples describing the high points and updates of any company.

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