What Does a Copywriter Do: Know About Their Job Profile

econtentsol Published: May 17, 2024 14 min read

Take a Look at the Core Job Responsibilities of a Copywriter Below

Writing is becoming a lucrative field in the world, especially after the arrival of remote jobs. We know very well how big writers are getting paid in the market due to their creative skills. This is the reason why many people want to know what does a copywriter do to earn such a big amount of money.

Well, the answer to that question lies in their rising demand in the circuit of brand marketing.

We know quite well that digital marketing is becoming important for all types of companies. It allows them to reach millions of users on the internet and get more conversions every day.

But to do so, they need to optimize their way to reach them in a targeted manner. They need to work on their content that can compel customers to take certain actions on the site. That is where the need of professional web copywriting services arises. These guys are pretty well versed in writing such type of content that can engage and encourage readers to get converted towards the brand.

If you are also looking to become a copywriter and want to know about its job duties, this article would be a good explainer to you. Let’s first take a look at the basics of copywriting and how it is changing the future for writers.

What is Copywriting?

Copywriting banner

People who are new to the writing field often ask about the basics of copywriting. Many of them also confuse it with the conventional writing done in journals, newspapers, books etc.

To understand copywriting, one must need to look at the importance of writing content in the digital marketing world. We all know that every company is quickly moving towards the online circuit to grab more traffic and customers every day. They have seen its potential in the last few years, which is why they are now firmly focusing on their growth in this medium.

But, this precisely requires knowledge of the digital channels and how to write engaging content for them. This is necessary because without it all of their efforts will go into vain. They need to know how to hook readers right from the start of a sales page, so that he/she can finally press the buy button.

This is where the importance of direct response copywriting arises. It is basically a technique that allows you to write sales-focused content. This requires the usage of a specialized tone that can build interest among the people.

Based on a variety of digital channels, the copywriting technique also gets diversified. For instance, writing content for social media channels is a bit different from web copywriting. Both of them require specific tone and usage of words according to the given objective.

What Does a Copywriter Do?

Copywriting tips

A person who has got the knowledge how to write content for websites, social media, emails and other mediums is called a copywriter. It is his basic responsibility to write compelling content for one of these channels. As a writer, he needs to understand the psychology of the customers and how to attract them using powerful words.

The responsibilities of writers do not just end at writing sales-centric content. Instead, they have to also make sure that their content is performing well among the audience. They need to know how their content is matching the business objectives of a brand and whether it fits perfectly for them or not.

For instance, a web copywriter is responsible to write content for the pages of a website. He needs to know the voice that is needed for those pages. This requires him to learn about the background of a company. He needs to know about the products that are associated with them and how they are beneficial for the customers.

Let’s take a look at some points that will help you to understand their working procedure more clearly.

Research and Analysis

At first, copywriters are given the task to do a complete research on the given topic. This is necessary because it provides them important information about the products and services of a company. Furthermore, it also helps them to know about what others are writing. This gives them a good idea to chart out a plan having all the essential points to include in a copy.

Web Copywriting

Captivate visitors and convert them into customers with compelling web copy!

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Writing Copy

Once the research part is completed, copywriters are then required to move towards the writing phase. This is the most important segment because all of the above conducted research and analysis have to be compiled here in a copy. They need to make sure that they are using the right tone with a blend of powerful words. All of this requires their complete focus and intelligence to prepare the first draft correctly.

Taking Feedback

Next, copywriters are required to take feedback from the clients they are writing for. They need to ask whether the first copy is created according to them or not. This will clarify what type of content adjustments or revisions are still required in the copy. Most of the time, clients do propose different types of changes in the document, giving writers additional feedback to improve certain points.

Revision and Finalization

Once the writers are given the instructions, they start to prepare the final copy according to them. This is the revision phase and it requires little time as compared to the first phase. When all of the revisions are done, the copywriters again give a final check to the copy, so that nothing remains in the glitch.

How to Become a Copywriter with No Experience?

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Many people, especially new graduates, often ask about how to become a copywriter with no experience. This is quite a burning question that needs to be answered in a proper way.

Most of the time, people do not work on the copywriting skills that are required in this field. This hampers their efforts to move forward in copywriting. It does not allow them to understand the core of this field and how to write content that can attract an online audience.

If you are also looking to become a copywriter, these few tips can be really handy for you. It will let you know the art of writing quality content that can grab people’s attention towards the products.

Here are some of the things that you need to consider to become a top copywriter.

Creative Nature

First things first, copywriting needs you to work with creativity. It is the most important requirement of this field that should be in your natural instincts. A creative writer always finds a way to describe topics in different types of manners. He knows the unique requirements of every market and how to curate content according to that.

Being a creative writer, you will never remain stuck to any limit. Instead, you will always find ways to write content that can inspire the readers properly. This is definitely termed as the basic trait of a writer and it should be enhanced by writing content on different subjects.

Attention to Detail

To become a copywriter, you need to pay attention to every detail. This is also an important requirement of copywriting that must need to be remembered properly. The reason is that when you are working for brands, then things like this become sensitive.

As a writer, you always have to make sure that the content is written right according to their theme. From tone to words, everything must need to be picked carefully so that the content can echo brand reputation.


Being communicative is another important thing for copywriters. This field requires you to be expressive and open minded. It helps you to collect ideas from different sources. Using them you can create content that will not just portray your voice, but also crucial insights from others as well.

This also helps you to create a better copy describing the wisdom words of various people. However, make sure to communicate with only those people who are subject-expert, so that you can get the right ideas.

Proactive Learning

As defined above, copywriting requires you to learn things fast. This field can throw you any type of writing job relating to different fields. Therefore, you need to always prepare yourself to take them on.

You can be given a website of auto mechanics, or could also be tasked with a food chain website. All of this depends upon the projects that are coming from the clients. So, as a writer, you need to prepare yourself according to that.

Building Portfolio

Next up, you need to pay attention towards building your copywriting portfolio. This is a very crucial thing because it helps you to get clients quickly. Every business will show interest in your profile after looking at the earlier projects. That is why maintaining your profile with the right copywriting projects should be your primary concern. It can help you to get clients, as well as grow your reputation in the market quickly.

How Much Does a Copywriter Make?

Budget calculation

We all know that copywriting is becoming a highly profitable job in the world. It provides tons of opportunities to the writers, only if they have got the right knowledge in the field. Those copywriters that are acquainted with different types of subject knowledge, always get a higher pay rate.

The diversity in knowledge can play a big role in the salary of a copywriter. Those guys that can write on a number of topics always stay in the market demand. They earn around $60K-$70K per annum depending upon the complexity of the projects.

Those copywriters that are related with the tech field even get a much bigger pay rate. The reason is that most of them are technical writers, which is why they are demanded heavily by the companies. Their average salary goes past to more than $100K per annum depending upon the length of projects.

What Do Copywriters Write?

Webcopy content

Copywriters are responsible for writing on a variety of subjects. They are not conventional writers that are just limited to certain topics. With the rising trend of online customer engagement, different channels are coming into the market. This is forcing writers to improvise their writing style according to different online standards.

From web copywriting to newsletters, there are a number of digital channels you can write on. This will also help to increase your own skills according to the emerging online channels. You will find yourself more fit to write on a variety of topics as per the given mediums.

As of now, copywriters are required to write for the below given online mediums.

  1. Website Pages
  2. SEO Articles
  3. Sales Copies
  4. Technical Copies
  5. eBooks
  6. Press Releases
  7. Social Media Channels
  8. Landing Pages
  9. Email Campaigns
  10. Case Studies
  11. Product Reviews
  12. White Papers

Copywriting Examples to Learn From

Moosejaw webpage

Being a writer, you should always be ready to learn different things from the industry. It is something that keeps you motivated to move forward continuously. Today, the competition in the market also requires you to learn different things rapidly.

And same goes with the field of copywriting.

It is also becoming competitive due to the emergence of various digital channels. As a writer, you need to learn them all to take an edge in the circuit. You can take a look at the copywriting examples of different websites available on the web to know about unique writing styles. This gives you a better chance to become highly skillful knowing all types of copywriting.

Here are some of the best websites that are known due to their great copywriting style.

  1. UrbanDaddy
  2. Trello
  3. Brooklinen
  4. Velocity Partners
  5. Moosejaw
  6. Articulate
  7. GymIt
  8. Bombas

Educational Requirements to Become a Copywriter

Copywriting doesn’t require you to do Ph.D. or Masters in any kind of subject. It is something that comes naturally and by continuously reading the copies of different professionals. Ideally, you do not want any kind of degree or certificate to become a copywriter. You just need to have a sound knowledge about the required subject and that’s all.

Being a writer, you are always in the phase of learning new things. Hence, any degree will not guarantee you perfection in copywriting. All you need to do is to just optimize your skills by writing for different digital channels. That will enhance your writing skills, as well as will improve your creative analysis on a variety of subjects.

Frequently Asked Questions (FAQs)

What is copywriting?
Copywriting is a specialized writing job that requires you to create copies with a professional tone. It is not like the conventional writing as it is done purely for the brands and business entities.
What is the role of a copywriter?
Copywriters are primarily asked to write copies with a complete professional tone. They can be asked to write copies for social media sites, web copies, press releases and more as per the requirements.
How many types of copywriting styles are used by the companies?
There are different types of copywriting styles used by the writers. Some of them are required for social media, while some for websites and marketing. Notably, these writing styles include web copywriting, SEO copywriting and more others.
How to write copies that can engage the audience?
To write copies that can engage the audience, you need to pick a style that can bring an impact. This is necessary as it will allow your copies to become interesting for readers and drive more conversions.
Why is SEO copywriting important for websites?
SEO copywriting allows you to write copies that can gain search engine rankings. It is written with a specific style and density of keywords, so that website pages can rank quickly on Google.

Final Words

That brings us to the end in which we’ll sum up all the things stated about copywriting above. This is indeed a very high demanding field and it provides great opportunities to connect with big companies. However, you also need to work hard to get connected with them. These companies require those copywriters that are experienced and knowledgeable in writing. They know that these guys can help them to improve their branding, precisely creating quality copies.

If you are also looking to become a copywriter, these tips will be very beneficial for you. It will let you know what skills are required to become a copywriter, as well as how to use them to make your name.

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