Proven & Effective Ways to Help You Avoid Fluff Writing

econtentsol Published: June 30, 2025 14 min read

Understand What Are Fluff Words and Why They Should be Avoided?

So some of you have come across the phrase fluff writing and are wondering what it means. We’d certainly like to answer this question for sure, because it is something that regularly hampers many beginner writers.

Presenting fluff writing in a simple and definitive explanation, it can be defined as the style of writing wherein a writer goes off the topic. In this type of writing, a writer speaks at length about something irrelevant, or deliberately write long sentences with redundant words to increase the word count of a blog.

This is specially a common practice among inexperienced writers, which is why finding a content writer is easy, but finding a quality content writer is difficult. This is why people turn to us for their content marketing needs, because our article writing services team ensures to avoid fluff for creating high quality content.

What is Fluff in Writing?

Fluff Writing

Fluff in writing refers to unnecessary words, phrases, or content that do not add real value or meaning to the text. It often includes vague statements, redundant expressions, or filler language that can make writing seem longer without providing additional clarity or insight. Fluff can distract readers from the main point and weaken the overall message of the piece.

Writers sometimes use fluff unintentionally when they try to sound more formal, meet word count requirements, or avoid directly stating something. It may appear in the form of overly complex sentences, empty adjectives, or repetitive ideas. When writing contains too much fluff, it can frustrate readers, cause confusion, and reduce the impact of the intended communication.

Effective writing focuses on clarity, precision, and purpose. Avoiding fluff means choosing words carefully, expressing ideas directly, and eliminating anything that does not serve a clear function. By keeping writing concise and focused, authors can better engage the audience and convey their message more powerfully.

Common Fluff Writing Examples

To understand the above given definition better, you need to take a look at the examples of fluff writing. Below, you can find some lengthy paragraphs, depicting how fluff writing is actually done.

Example #1: Today, after four hundred and sixty-seven days later, which is about sixty-six weeks, or fifteen months, we have been finally told by that blessed man on the television that according to the forecast, it will rain heavily on this land that is now dry and burning with scorching heat.

Example #2: It was a cold breezy night, and the grass in the park was green. It felt cold against my feet, as I walked on it bare foot, without wearing the shoes that prevented me from experiencing this beautiful connection with mother nature.

Example #3: The old man did not have any teeth, absolutely none. I know this because he smiled at me, a smile without a single tooth, all gummy, making me think of how a child looks like in infancy with a similar toothless smile. Then, the man picked up his fake teeth from the desk, and placed them in his toothless and gummy mouth for he needed them to munch on his meal.

What are Fluff words and Fillers in Writing?

When writers unnecessarily repeat a word/adverb or repeatedly use synonyms to describe something, you can regard such synonyms and phrases as fluff words. They are intended to only take space without adding any value to the writing.

Another word for fluff in writing is filler, which is self-explanatory because of how fluff words are used to “Fill” more space and increase word count. This is the reason why communication is one of the major skills to put on a resume, because to communicate effectively one must know how to construct cohesive and coherent sentences.

So, in short, fluff writing is an umbrella term and fluff words and fillers are the elements that create the structuring of fluff sentences.

Examples of Fluff Words in Writing

avoid fluff in writing

When redundant words appear in the same content again and again, it points to fluff words. To better understand how these words actually look, here are some examples given below.    

  1. Mark was really really hungry, so he ate all the donuts.
  2. Ellen kept shouting louder and louder but they still could not hear her.
  3. I literally fell down the stairs.
  4. My iPhone Storage was completely full after downloading the video.
  5. All ten of my fingers were busy typing the email.

How to Avoid Fluff in Writing?

Better than spending your time on copyediting and proofreading the best course of action is to be aware of common mistakes that lead to fluffy writing. So, make a guideline to help you avoid fluff words and fillers during the writing process.

However, you must remember that it takes time & practice to mold your writing style. And while it’s important to remember avoiding these mistakes, one mustn’t take too much time into writing a foolproof content.

Instead, you must write first, and then edit. Moreover, in case you’re short on time or are unsure how to improve your content, consider reaching out to any professional writer or agency to get an expert help.

Passive Voice Creates Fluff Sentences

Avoid Filters and Fluff words

One of the foremost things to remember if you wish to avoid fluff writing is to consistently use an active voice. Otherwise, it could be difficult to follow, this is writing in a passive voice is now considered obsolete even in highly specialized research papers.

One of the simplest ways to be on guard against passive voice is to avoid writing sentences that contain fluff words such as “be”, “been”, “to have”, “were”, “are”. Usually the use of these words creates a much lengthier sentence, which could have been said in a more concise manner in the active voice.

Fluffed: The ball had never been thrown so far out of the stadium by Brian Lara.

Non-fluff: Brian Lara never threw the ball so far out of the stadium.

Fluffed: T20 matches are liked by many people.

Non-fluff: Many people like T20 matches.

Fluffed: Alexa’s training regimen had been kept up for more than two months.

Non-fluff: Alexa had kept up her training regimen for more than two months.

Fluffed: The Lion, having been kept in a zoo for so long, may not survive in the jungle.

Non-fluff: Having kept the lion in a zoo for so long, Arnold wasn’t sure it could survive in the jungle.

Fluffed: Every night, the mall is mopped and dusted by the janitors.

Non-fluff: The janitors mop and dust the mall every night.

It’s apparent how the active voice has made the sentences shorter and more easy to comprehend. Adapting an active tone throughout the writing process can increase the readability of your text.

Meanwhile, unnecessarily lengthier sentences can make readers question why the writer isn’t straightforward, something which very badly reflects the writer’s inability to produce quality writing.

Use Power Words to Avoid Fluff Writing

Specific words that allow readers to picture and not just read what you’ve written are called power words. These are strong action verbs that aptly describe an action, without depending on superlatives.

By replacing these weaker and overused verbs with apt action verbs, your writing will not only become concise but will also come to life with words that create strong imagery.

Look at the following sentences and notice the magic of power words.

Generic: Enraged, Alex shut the door very loudly.

Power words: Enraged, Alex slammed the door shut.

Generic: I performed well in all my exams.

Power words: I aced all my exams.

Generic: The zombie house was a very scary experience.

Power words: The zombie house was a bone-chilling experience.

Generic: The policeman ran after the thief.

Power words: The policeman chased the thief.

Generic: I do not like to write hastily and carelessly in my journal.

Power words: I do not like to scribble in my journal.

The above examples perfectly showcase how a power word can perfectly depict an action without the need to describe it with adjectives and adverbs.

Eliminate Redundancy from Sentences

Writers must ensure to avoid redundant words and sentences that repeat a given information. If we are elaborating a briefly described phenomenon mentioned earlier, doing so is fine as we build our content structure by linking each heading and topic with another.

For instance, we often mention what we are going to discuss in the introduction, but avoiding redundancy does not mean that you shouldn’t follow this approach. By avoiding the repetition of the same fluff words and sentences, we mean avoiding them when their use doesn’t add value to the content.

Redundant: My little brother threw all of my t-shirts, jeans, and jackets out of my closet.

Non-redundant: My little brother threw my entire wardrobe out of my closet.

Redundant: I study in a school that only has boys and no girls.

Non-redundant: I study in an all-boys school

Redundant: Enraged with anger, he left the house.

Non-redundant: Enraged, he left the house.

Redundant: Nervousness is an emotion that often shakes my confidence.

Non-redundant: Nervousness often shakes my confidence.

Using more precise nouns and words that can describe a number of things listed together can help you better convey your message. Also, removing the very obvious information from a sentence can also help make your sentences sound professional.

No-Fluff Writing Uses Contractions

Contractions are known to be a part of spoken English, and students are often told to avoid them when writing in a formal style. But, it’s important to remember that possessive contractions are acceptable and increasingly preferred now, because these contractions can make your content more readable and concise.

The injustice of the criminals.

The criminal’s injustice.

The howling of the wild wolves.

The wild wolves’ howling.

Prose and poems of 21st century authors

21st century authors’ prose and poems.

Unless you’re using contractions such as “Shouldn’t” or “Couldn’t” that are always avoided in formal writing styles, it’s all good to use possessive contractions.

Avoid Overused Expressions & Figure of Speech

Use of expressions, figure of speech, clichés, and conversational fillers should be avoided when writing. These things only make sentences complex, forcing readers to often leave the content page immediately.

Sometimes it so happens that despite differences, people come together for a just cause.

Sometimes despite differences, people come together for a just cause.

It can also be possible that they did not like the house.

Possibly, they did not like the house.

Hmmm… well, I suppose you should avoid having an ice cream with a sore throat.

You should avoid having an ice cream with a sore throat

He works as hard as a horse.

He works diligently.

You all should stop coming up with excuses.

You all should stop making excuses.

To be able to show kindness by praising someone for their hard work is admirable.

Showing kindness by praising someone for their hard work is admirable.

The above examples demonstrate how expressions and figures of speech can unnecessarily make your sentences wordy. In some cases, removing the phrase helps make the sentence clear, whereas sometimes replacing a phrase with a single, apt word, can help convey a message more effectively.

Fluffy Writing Contains Generalized Statements

A common mistake that leads to a fluffy writing is our use of generalized statements that fail to describe something properly. Use of words such as good, amazing, pretty, and exciting give a very vague picture to the readers.

Quality content writing is not about formulating short sentences, rather it’s about the correct usage of words. In cases where being more elaborate could help the other person understand something better, it’s best to use a lengthy phrase in place of a vague word.

The book was good.

The book had rich vocabulary and a captivating narration.

She looked amazing in that frock.

Her blue velvety frock suited her complexion and complemented her light blue streaks.

All these boxes look the same.

All these boxes have the same size and color.

Eating chickens is not safe for our health.

Eating broiler chickens is not safe for our health.

While you may feel that these sentences contradict our emphasis on writing concisely, you should keep in mind that it’s best to be more specific when the other person would appreciate the clarity of information.

Fluff writing disturbs the flow of an argument, and hinders it from moving forward, but as mentioned earlier, if being descriptive adds value to your content and helps take the argument forward, you should definitely be more descriptive.

Frequently Asked Questions

What are fluff statement?
Those statements that fail to move the argument forward and do not provide any valuable information to the reader are considered fluff statements.
How do you get rid of fluff in writing?
We can get rid of fluff in writing by avoiding passive voice, generalized statements, and redundant words and sentences that are repetitive or do not add value to the content.
What does too much fluff mean?
Too much fluff refers to the use of unnecessary and repetitive details that do nothing but increase the word count of a text.
What are fluff books?
For many people, books that have light-hearted content, merely written for entertainment purposes, are regarded as fluff books. These are just to help the reader kill some time, and do not provide any substantial value to the reader.
What are fillers in writing?
Fluff words are also called fillers for they are meaningless and are only used to increase the word count.

Summing it Up!

As time is passing on, the newer generation is becoming more and more distant from the habit of reading. In such a scenario, when writers indulge in fluff writing it makes the reading experience disappointing. By following the guidelines we’ve discussed in the article, writers can begin working on their writing style to successfully eliminate fluff and fillers.

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